MEASUREMENT & REPORTING | 9 TO 12 YEARS | MUMBAI / KOLKATA
Capgemini
2 - 5 years
Kolkata
Posted: 2/5/2025
Job Description
Job Description
Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. Shehe.is a person with indepth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom,etc. Job Description:Proficiency in data analysis tools (e.g., Excel, SQL, Tableau) for deep data analysis and visualization.Hands-on experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics) and media performance tracking.
Primary Skill
s:Bachelor's degree in Marketing, Analytics, Mathematics, Statistics, or a related field.10+ years of experience in media measurement, analytics, or marketing research, with a proven track record in developing and implementing media measurement strategies.Secondary Skills:Familiarity with data management platforms (DMPs) and customer relationship management (CRM) systems.Understanding of marketing automation platforms and tag management systems to optimize data collection and reporting.Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
About Company
Capgemini is a global leader in consulting, technology services, and digital transformation. Headquartered in Paris, France, Capgemini provides a wide range of services, including IT consulting, managed services, business process outsourcing, and digital transformation solutions. With over 360,000 employees across more than 50 countries, the company focuses on helping organizations innovate and transform their businesses to remain competitive in a rapidly changing digital landscape. Capgemini is known for its expertise in cloud computing, AI, cybersecurity, and other emerging technologies, working closely with clients to develop sustainable and cutting-edge solutions.
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